1.Compare the natural growth of the visits first to the blog – and then the average visits for each post – with respect to the same period last year. Do the same with bounce%, traffic sources, social conversions, unique visitors, page views and the average stay in your site – and average in each post.
2.Measure the number of people who have unsubscribed in your newsletter, email subscription or RSS in the last month / quarter / semester / year. This way you will know if your content is accurate, if your community is interesting and if there is a connection with your readers. According to the calculations that I continue to make in my blogs and in others with which I have contact, the average rate usually ranges between 2-3% per month, at most.
3. On the other side. Check how many subscribers there are via RSS, how many via email and if you have a newsletter subscription, how many subscribers do you receive. You can calculate it weekly, monthly, quarterly, etc.
4. The volume of comments you receive in each post. The more comments you receive the more popular your blog is, the more popular, the more read it is, the more you read the more you visit and the more visited, the more conversions you should have.
5. The number of “leads” you receive weekly / monthly. By “leads” I understand business opportunities, these are set by each person depending on the type, field, industry and purpose of the blog. It can be a budget for the advice of the decoration of a house in an interior design blog. It can be the request or question of the clothes that you described in your fashion blog. It can also be the contact of a business interested in a PR action on your advertising blog or the proposal of an agency that wants to hire you as a speaker at a gastronomic event through your gastronomy blog.
Without using any social mechanism (twitter, facebook, google +, menéame, etc.) that reach your posts. It will help you to measure the true influence that your blog has on its own.
6. Of the visits you receive in each post, how many actually perform the action you want. That is, how many visitors click on the “call to action” that takes them to the online store of supplements, buy the theme you recommend or make a donation to the NGO with which you collaborate. Sometimes the same “call to action” may be that they respond in the comments to the question that you pose at the end or that they register for your event, webinar or conference.
7. Analyze the number of links to other blogs, posts or websites that obtain each of your posts. This is not only positive at the SEO level, but if you receive many links you will know that it is a valuable post and that others use it as a resource.
8.The recommendations among users that your blog obtains via the social web, on Twitter, Facebook, Google + or LinkedIn. It also applies the number of times your blog or post is saved as a bookmark in a social bookmarking site such as Del.ici.ous or Diigo.
What other ways to measure the effectiveness of a blog occur to you?
Via: Isra García
