Businesses are taking advantage of the pull of Pokemon Go

Pokemon Go is making consumers leave their homes and is forcing them to enter certain places and connect with certain spaces.

It’s one of the news of the summer, one of those topics that give thousands and thousands of articles: Pokemon Go, the augmented reality game of Nintendo and Niantic, is being a massive success and everyone wants to play it. Therefore, Pokemon Go is being the protagonist of increasingly eccentric headlines. From the woman who quit her job to become a full-time Pokemon trainer and sell accounts on eBay, to the town hall that includes Pokemon activities at youth parties to those who end up being arrested for chasing pokemons where they should not have gone. It’s Pokemon fever and, of course, the brands are also getting into the fray.

Everyone is trying to use the frenzy for the game in their favor

As often happens with any hot topic and with any element that goes directly to the trending topic, the brands try to get rid of Pokemon Go. The companies try to talk about the pokemon, they try to be part of the conversation and they try to get into the Pokemon fever battle.

Although only McDonalds has become an official advertiser, their restaurants will become pokemon gyms where you can train the characters. The company will do it with 3,000 of its Japanese restaurants, it will sell themed Happy Meals and it is not known how much it will pay for the benefit (although those responsible for the game explained to the economic press that these ads linked to sponsored locations will be charged with a cost linked to the visit. ). What effect did this news have? McDonald’s stocks skyrocketed as the information touched the market, as noted in Business Insider.

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Según estadísticas, la presencia de un Pokemon puede hacer que las ventas de un restaurante suban un 75% (si entran algo tendrán que consumir). El 67% de los hombres y el 35% de las mujeres visitaría un negocio solo con la intención de cazar a un pokemon.


According to statistics, the presence of a Pokemon can make the sales of a restaurant go up 75% (if they enter something they will have to consume). 67% of men and 35% of women would visit a business only with the intention of hunting a pokemon.

All this has a powerful explanation. Pokemon Go is making consumers leave their homes and is forcing them to enter certain places and connect with certain spaces. They are making consumers visit stores, restaurants and all kinds of spaces, making from the retail to the museums through the libraries have a new flow of visitors marked by the game. And if the consumers are there, we have already managed to comply with at least part of the work and we just have to give them a little push so that they end up buying. They are visitors, you just have to convert them into consumers.

A pizza bar in Long Island City in New York claims that its sales increased 75% over the weekend, by activating a decoy model feature that attracts virtual Pokémon characters to the store.
And that’s why the stores are going crazy to direct traffic and hunt Pokémon hunters in their hunts around the city. Being a Poketop or having a gym (in some you can get things to improve your game and in another compete with others) or have a pokemon has become a blessing of heaven, as explained in Business Insider, in one that stores They chase like crazy.

The stores are directly investing money to achieve this, as they point out in the media, which has analyzed what British small businesses are doing with respect to Pokemon Go fever. Taking into account that Spain arrived a little later, it could be expected that this fever of exploitation by the stores will also arrive a little later.

Cheaper than social media marketing

How are they doing it? Not only do they rely on the luck of having a Pokémon element inside them, but they are also using all possible resources to do so. For example, they are investing in buying lures (‘lures’ in English) that make the quantities of hunting birds grow or improve certain things within the game.

That is, they are investing in things within the game that their clients can use and that are a bait to attract consumers. As explained by a person in charge of a cafeteria, in this case Dublin, Business Insider leaves a decoy every day at the doors of his cafe and announces it on social networks, launching a promotion linked to the associated consumption. Consumers have increased significantly.

The investment cost is not very high (the manager of the cafeteria has spent 99 dollars, that of a clothing store about 66 in a week) and the return is high, since it exceeds in results the campaigns on social networks and It has a lower cost, or at least that is how they see these small businesses that are already using this tool.

Just like promoting your location this close to a gym or pokeparadas you can get more visibility and foot traffic, if you have a good presence in social media.

Niantic, has enabled a web page that contains a form where anyone who wishes can send directions to create new gyms or pokeparadas in Pokémon GO. You will have to visit the Niantic support page and fill out a form to not only place your order but also attach a photo.

Shortcuts guide for social networks 2015

For professionals who are more than 14 hours a day connected and users in general who want to optimize their time and productivity, this shortcuts guide for social networks 2015 is a very interesting and essential resource for today’s Community managers.I share with you the infographic shortcuts guide for social networks. I hope you find it as useful as I am.

10 Tips for starting an online store

After having created a few online stores for our clients, we have seen that there is a series of details that are repeated in all these works and we have decided to make a small vademecum of how to set up an online store.

If you are an entrepreneur and you are clear that the future is in the new technologies, you may have come to the conclusion that an online store is the best possible window to sell your product and that millions of eyes around the world can see what you have what to offer But if you want to start, you must make a list of duties and see where you have controlled and what problems you have to decide. You will need a solution for each of the following needs; What is clear is that you will have to do it before or after if you want to open your online store.

But let’s go in parts, so that the first advice you should take into account is that everything must be done step by step and ensuring very well what should be the digital foundations of your future business. For it:

1- Decide what you are going to sell and get organized

Investigate the Internet in search of similar businesses. It is not about copying, but about learning what strengths and weaknesses your competition has and, more importantly, what sets you apart from them.

It is fundamental to structure the set of your items for sale. So that users do not get lost, you will have to make a main menu that includes the main product groups. This menu is recommendable that does not contain more than 7 elements. This will not be too complicated for the user. The fewer elements and options, the better. From each of them, you can pick up sub-menus that group new divisions of the product. It is not advisable to do further subdivisions after these.

A tip: The most advisable thing is that you take blank papers and in each one put a category of your products. If you have a comic shop, write is a sheet, for example, MANGA. Fill as many sheets as necessary to be able to group all the product of your future online store. Try to collect them by groups of similar items. These would be the main menu, each sheet would be the submenu. This system works, we assure you.

2- Design a good strategy and create your brand

Set yourself realistic goals in the medium and long term (one year), start developing your personal brand which includes a good design, a name, a logo … an image that is the one that serves to recognize your product and that is durable in time

3- Social Networks and Blog

Fundamental for the promotion of any business and more if it is on the Internet. Have a Facebook page, a Twitter profile, and promote blog entries with both your products and relevant information of the sector in which your business model is inserted. The image of all these profiles must be the same that accompanies the web of your brand.

4- Marketing Strategy

Do you already have the store? Now you want to sell, right? Well, just as it would happen to you if you open a store in the middle of a forest, the same thing will happen to you with your online store: No one will pass in front of your shop window. You need visibility And that is achieved through advertising and work.

There are different ways to advertise:
SEM, paying Google to appear in the sponsored search results.
SEO, where you appear on Google because of the importance of your page. Free of charge, but with a lot of effort and time.
More channels: with brochures, advertisements, social networks, blog, etc …
In short, you’ll have to get people to see your store. Keep in mind that the conversion ratio of sale in a shopping cart is around 2%, so you’ll have to take many people to your store to sell a few items.

5- Positioning

Do not forget that your business is on the Internet and that, therefore, you must optimize your keywords and your links to try to be at the top of the search either in generic search engines or in those specialized in the product that offers

6- Take care of your client

As in a traditional business, the client must be the center of our efforts. In the case of an online store, establish secure payment systems (paypal, for example) and hire a good transport service for your products or services. These are the important details that make the difference. Enable a complaints and suggestions mailbox to collect opinions and know what works well and what you should improve.

7- Take care of your product

Pamper the image of what you are going to sell, offer quality images and from different angles so that potential buyers have access to all the visual and technical information of your products. Do not forget that it is better to have few products and quality than many and poorly managed.

8- Contact experts

It is clear that, unless your knowledge is very advanced, the work that comes before you is huge for what you should trust and practice alliances with experts to help you optimize the aspects over which you have no control or knowledge. Trust them

9- Keep your business in order

Renew stocks, inform if the products are finished, keep your page up to date and do not forget to incorporate new utilities and applications to make the user’s experience more and more pleasant.

10- Innovate and be creative

One of the keys in any business is to offer something different from the rest. Do not be afraid to innovate or bet on new paths; It is not about trying to prove, but trying to show all your creativity and put it at the service of your business.

First of all, and as you have seen, setting up an online store requires an exercise in patience and dedication that you must undertake on a daily basis. Check our services page and stay tuned for the next calls in this blog and on our website.

How to measure the effectiveness of your blog

1.Compare the natural growth of the visits first to the blog – and then the average visits for each post – with respect to the same period last year. Do the same with bounce%, traffic sources, social conversions, unique visitors, page views and the average stay in your site – and average in each post.

2.Measure the number of people who have unsubscribed in your newsletter, email subscription or RSS in the last month / quarter / semester / year. This way you will know if your content is accurate, if your community is interesting and if there is a connection with your readers. According to the calculations that I continue to make in my blogs and in others with which I have contact, the average rate usually ranges between 2-3% per month, at most.

3. On the other side. Check how many subscribers there are via RSS, how many via email and if you have a newsletter subscription, how many subscribers do you receive. You can calculate it weekly, monthly, quarterly, etc.

4. The volume of comments you receive in each post. The more comments you receive the more popular your blog is, the more popular, the more read it is, the more you read the more you visit and the more visited, the more conversions you should have.

5. The number of “leads” you receive weekly / monthly. By “leads” I understand business opportunities, these are set by each person depending on the type, field, industry and purpose of the blog. It can be a budget for the advice of the decoration of a house in an interior design blog. It can be the request or question of the clothes that you described in your fashion blog. It can also be the  contact of a business interested in a PR action on your advertising blog or the proposal of an agency that wants to hire you as a     speaker at a gastronomic event through your gastronomy blog.

Without using any social mechanism (twitter, facebook, google +, menéame, etc.) that reach your posts. It will help you to measure the true influence that your blog has on its own.

6. Of the visits you receive in each post, how many actually perform the action you want. That is, how many visitors click on the “call to action” that takes them to the online store of supplements, buy the theme you recommend or make a donation to the NGO with which you collaborate. Sometimes the same “call to action” may be that they respond in the comments to the question that you pose at the end or that they register for your event, webinar or conference.

7. Analyze the number of links to other blogs, posts or websites that obtain each of your posts. This is not only positive at the SEO level, but if you receive many links you will know that it is a valuable post and that others use it as a resource.

8.The recommendations among users that your blog obtains via the social web, on Twitter, Facebook, Google + or LinkedIn. It also applies the number of times your blog or post is saved as a bookmark in a social bookmarking site such as Del.ici.ous or Diigo.

What other ways to measure the effectiveness of a blog occur to you?

Via: Isra García